Thursday, March 11, 2010

A Problem Shared....

Last month I started the first group “coaching” program for 2010, called the Icon Business MasterClass, at my office in Albany. Participants are well through the first “Your Business Defined” diagnostic phase and already seeing the benefits of coming on-board.

I knew from my experience that participants would receive tremendous value in the 3-way analysis that is conducted on their businesses, but I was pleasantly surprised of a benefit to the program that I did not rank nearly as high as the participants themselves.

That benefit is the power of working in a group of like minded business owners and the opportunity to share their dreams and frustrations with people who they don’t know (yet), but can relate to very easily. This benefit is ranked ahead of the much lower cost that the group format affords and was the key driver to most people joining. The fact that they can save themselves a heap of money in the process is just a bonus!

If you have been thinking in the back of your mind that getting some outside advice on the business would be useful, but the cost and risks of signing up to an intensive 1-on-1 program are too high, I urge you to look at a group training type program. Obviously I would like it to be mine, but it doesn’t have to be. Look around in your area as to what is available, weigh up the benefits and costs of each and then DO IT. You won’t regret it, as long as you implement what you learn, steadily and consistently through the program and beyond.

For further details on how my Business MasterClass works and the commitment required, send me an email to andyburrows@iconbusinesssolutions.com

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