Sunday, August 28, 2011

Confessions of a Micro-Manager

I know that modern management books and HR people at seminars tell you that you should hand duties to your staff and let them get on with it. Great in theory, but I hear from a lot of business owners that it doesn’t work. “People never listen”, they say, or “They only do a half-arsed job and take twice as long as me”. So what is going wrong?


A common scenario is that the owner is handing over control of some relatively important jobs and not following up like they should, often because it was a job that they didn’t like anyway and were glad to get rid of it. It may not be a core production job (most owners like to keep those) but an equally important support job that is equally as critical to the success of the business. Maybe invoicing, for example. What often happens is the owner ABDICATES the job to another person rather than DELEGATING it. There is a big difference and it is around the process used and the control retained by the “delegator”.


Like many things in business, delegation is a process and involves several steps. Miss one or two and the process breaks down, the job doesn’t get done properly and the boss gets (more) stressed. So step one is to delegate properly, don’t abdicate.


Until you feel VERY confident that a staff member is competent, check and re-check what they are doing until the process is as smooth as a machine running in a bath of oil. Then check some more. Have the staff member report back to you on a regular basis on what is happening, the roadblocks they are facing and the progress they are making towards activity and performance goals. That might be a DAILY reporting process for some tasks. Like President Ronald Regan said during the cold war, “Trust, but verify”.


Keep control of the cash. There are some areas of small business that I am loathe to encourage an owner to delegate. One is the control over the bank account. By delegating (read abdicating) control over the accounts payable function in particular, a business owner can lay themselves open to less than ethical employees taking advantage of the situation and starting to steal money. I remember being in a network group a few years ago and one of our members was a panelbeater. He employed an office lady to look after the accounts as it was an area that he didn’t like and had little interest in learning about. The office lady was actually the wife of a good friend of his. Not long after employing her, the panelbeater’s wife developed cancer and grew steadily worse. They had 2 young children who needed attention and this started to take an increasing amount of his attention, which was not unexpected in view of the situation. Unknown to the panelbeater was the fact that his office lady had a gambling problem and she started to siphon money out of the business to feed her habit. Remember, this was a family friend who on the face of it was saying she would look after the accounts so the panelbeater could tend to his gravely ill wife. The stealing was eventually uncovered after the business started to perform poorly and an audit was conducted, but tens of thousands of dollars had gone.


The moral of this tragic and true story. Trust no one! I am not saying that you need to retain all the day-to-day accounting function yourself, but don’t pass over control of this area until you have some strict policies and reporting functions in place. If you don’t understand about money matters, learn about the critical issues and find a good accountant to help you put good control measures in place.


It’s okay to micro-manage a bit. Wear your control freak label with pride.


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Tuesday, August 2, 2011

Where's The Tomatoes?

Businesses with a website perform better.


So says the latest MYOB Business Monitor Report and has highlighted the fact that businesses with a website have consistently higher revenue performance, more work in their sales pipeline and are more optimistic about future prospects. A few other highlights that came out in the report include:


· 31% of businesses with a website have experienced a growth in revenue over the past 12 months, compared to 26% of businesses without a website experiencing a growth in revenue.

· 40% of businesses with a website have more work on, while 26% of businesses without a website have more work on.

· 54% of business with a website expect revenue growth in the next 12 months, while only 27% of businesses without a website expect revenue growth.


For the full report click here.


So what is your online strategy and if you have an online presence, especially an e-commerce one, is it effective?


Think of this analogy. You go to the produce super store. It is a flash affair and you can enter the store through a dozen different doors. It sells a HUGE range of fresh food items in all sorts of colours. Beautifully packaged and displayed next to all the awards that the store has won for its design and packaging. But where are the damn tomatoes! All you want is a kg of tomatoes and all you see are Tahitian mangoes, Chilean Red Globes, 15 sorts of lettuce and 10 varieties of potatoes. And to make matters worse the place is crowded. You can hardly move for fear of loosing your place in line, so you give up, don’t buy anything and leave.

Thankfully there is a more simple produce store next door. One door and a limited range of basic items that one needs every day. And guess what. They have tomatoes. They are easy to spot and just behind them are other sorts of tomatoes too. This place is less flashy, but it gives you what, and you buy.


The moral of the story is this. Websites don’t have to be flashy and complicated to work. In fact a basic, well thought out website with the right sort of content that your target buyers want will win out every time. Flashy websites that aim just to attract a big crowd on the off chance it has something that you want and get lucky, don’t tend to have a good return on investment. Focus on what sort of customer you want to attract to your website. Give them a good experience while they visit and make it easy for them to buy.


Of course you don’t need to go the whole way and have e-commerce functionality on your website to begin with. The important thing is to look at the MYOB report and understand how businesses with website are generally ahead of their competitors. The important thing is to “get in the game”. If you don’t have a website for your business, I strongly recommend that you consider talking to a good website company, plan how it fits into your overall marketing strategy and make a start. For help with your marketing strategy development and for a free planning and review session click this link:

Growth For Business


Andy Burrows - Business Advisor